This is good, actually. Black starts off singing that “I don’t play video games no more, I never play video games.” As the video goes on, it becomes clear that his cartoon persona is as plugged in as the rest of us. He makes exceptions for AAA and Nintendo games that he considers to be “experiences,” all while reiterating over and over that he doesn’t have time for gaming. At one point, he appears naked while riding the most fucked-up-looking horse I’ve ever seen. True to the experience of gaming, the animations are filled with gratuitous violence, but with a comedic tone.

Over and over, he stresses: “That’s not a game. That’s an adult thang.” His song addresses how gaming is stigmatized by people who didn’t grow up with a console, but it’s not woe-is-me about it. Black is so excited to share what he loves about his favorite games, and you should be too.

The music was produced by Tenacious D, which, if you’re unaware, is a comedy rock duo formed by Black and Kyle Gass, another actor who also appears in the video (only to die incredibly frequently). Tenacious D has a sizable cult following, but The Super Mario Bros. Movie has reminded mainstream audiences that Black can really sing. His performance of the love ballad “Peaches” blew up the internet, and is eligible for an Oscar nomination.

Of course, the other reason that Black is enjoying so much popularity right now is because he doesn’t act like engaging with video game media is beneath him. Or that he’s paid for his time. When he has to put in a public appearance for the Mario Bros. movie, he goes above and beyond to dress like he voices Bowser. Even his “Video Games” video stands as a work of art on its own rather than a cynical marketing ploy to capture the gaming fan base. I hope Nintendo brings him back for whatever the next Nintendo movie is going to be. They’d be making a huge mistake if they didn’t—Black’s charisma and goodwill extends beyond the movie screen.